11/9/2023 0 Comments Instasay they use the site at least once a day, and 38% say they use the site several times per day. About six-in-ten U.S. This compares with smaller shares of older age groups, with 48% of those ages 30 to 49, 29% of those 50 to 64 and just 13% of those 65 and older saying they use the platform, according to Center data from earlier this year.Ī majority of adult Instagram users in the U.S. Young adults are the most likely group to say they use Instagram. Around seven-in-ten Americans ages 18 to 29 (71%) say they ever use Instagram. Despite this growth, much smaller shares of Americans use Instagram when compared with YouTube and Facebook, which are used by majorities of Americans (81% and 69%, respectively). ![]() adults who say they have ever used the site has grown from 9% in 2012, when the Center first began asking about the platform. ![]() This analysis uses data from several Pew Research Center surveys to provide insights into who uses Instagram and their experiences with the platform.Īll of the polls referenced here – including each survey’s mode, field dates and sample size – are available through the links in this analysis.įour-in-ten Americans say they ever use Instagram, according to a survey conducted in January and February of 2021. Social media sites have become ubiquitous in American life.
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